Credentials

  • We don’t disclose our client list because most of our clients wish to keep their choice of suppliers confidential. In fact many of them seek confidentiality agreements prior to starting work.

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  • Most of our clients have commissioned more than one piece of work since 2005.

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  • Consumer research:
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          Home or personal products: household cleaners, hair care products, fabric conditioners, laundry products.
          More challenging sectors: PC security, personal hygiene, fragrance.
     
  • Qualitative & quantitative in equal parts
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  • Director-led analysis
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  • ESOMAR best paper for techniques for eliciting the purchase value for those hard-to-perceive qualities, such as fragrance effects.
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Bob Cockcroft

Bob has a doctorate in analytical chemistry from Imperial College, London University awarded in 1977. Then for Unilever Research at Port Sunlight on consumer studies on technical issues until 1987. From then he researched the role and effects of fragrance in the consumer perception of products as a market researcher for Quest International and for IFF BV. (International Flavors and Fragrances).

Bob Cockcroft Associates Ltd. was founded in 2005 and has since conducted numerous consumer tests and analyses using a range of qualitative and quantitative methods, either as full service or as a consultancy only partner.